Foundations
Free · cert includedArc GTM Foundations
ICP, prospecting, outreach, discovery, CRM hygiene, quotes → invoices → POs, net terms, quotas, LinkedIn research, AI prospecting. The job, explained from zero.
Certification bootcamp for sales teams · any ICP
The certification bootcamp for IT, cyber & public-sector sales.
Lessons that start where you are. Role-plays with a buyer who pushes back. Labs in a real sales system. A credential your boss can check. Go at your own pace — finish in a week or in a month. Built for new sales reps and the teams that hire them.
GTM Foundations is completely free — course, exam and certificate. No card.
4
published programs
1,800+
exam-style items, linted to NBME rules
700+
terms in the Lingo track
Your pace
finish in days or weeks — the plan adapts to you
Programs
One ladder. Foundations, then your track.
Each program has a published exam guide — domains, weights, task statements — so nobody is surprised on exam day. Move as fast as you like; credentials stack, and a track renews the one below it.
Associate
TrackBDR Associate — Cyber & IT
Security stacks, buyer personas (CISO → SOC), compliance drivers, MSP/VAR channels, technical discovery, objection handling with a real security buyer.
Associate
TrackBDR Associate — Public Sector
SAM.gov, GSA Schedules, SEWP, recompetes, USAspending, fiscal-year timing, contracting officers, set-asides, commercial vs government contracts.
Professional
NewSales Professional — Account Executive
Full-cycle deals: MEDDPICC, mutual action plans, demos and proof of value, pricing and approvals, negotiation with procurement, forecasting, territory strategy, ethics & AI.
Plus Demonstrated micro-credentials — Cold Call, Discovery, CRM Hygiene, Quote-to-PO, ICP Build, SAM.gov Research — issued from performance in sims and labs, no exam.
How it works
Built on how people actually learn.
We quiz you, then quiz you again later. Hard things come back more often. You practice mixed topics, not one at a time. No points. No confetti. Just steady progress you can see.
1
Get placed
New to sales? Start at Module 0. Already sold before? A short quiz gives you credit for what you know.
2
Do Today
First you review what is due. Then one new lesson. Then one practice rep. Short or long — your pace. Miss a day? That is fine.
3
Practice for real
Role-plays and labs turn what you know into what you can show.
4
Certify & maintain
Read the guide. Take practice exams. Pass the final. Then a short refresher each year keeps it current.
What's inside
Everything between “new hire” and “quota.”
An engine that adapts to you
Placement diagnostic, spaced reviews (FSRS), difficulty tuned to your ability, interleaved practice. Every answer reschedules itself.
Role-play against real buyers
Cold opens, discovery, objections and contracting-officer calls — scored on a rubric, coached on the spot, parameterised by your team's playbook.
Labs in a live Arcscaler sandbox
Build an ICP list, log a first week in the CRM, take a quote to an invoice and PO, turn signals into outreach — checked against the real system.
A coach that remembers you
Knows your misconceptions, your calibration and your plan. Warm, specific, never a lecture.
Credentials people can verify
Published exam guides, scaled scores, public verify pages, Open Badges, LinkedIn add — plus Demonstrated micro-credentials earned from performance.
Support that heals itself
Every ticket is triaged by AI in seconds, common issues are checked and answered automatically, and real bugs get a drafted fix for a human to review.
Certification
Exams that work like the ones employers already trust.
Hiring managers already know this shape. You get a study guide up front. You get a practice exam that matches the real one. You get a score and a breakdown by topic. The credential expires unless you keep it current.
- 65 questions — 50 scored, 15 unscored pilot items — from a lint-checked bank
- Scaled score 100–1000, compensatory across domains; cut set by Modified Angoff
- Score report by domain, 14-day retake window, one active attempt at a time
- 3-year validity; a short annual maintenance module extends it
- Public verify page + Open Badges JSON + one-click LinkedIn add
Teams
Any ICP. Your playbook, your sims.
Paste in your sales playbook, or build one here. Add your ideal customer profile (ICP), buyer types, value points, objections and tools. Every role-play, lab and example then uses your words. Managers see who is ready, rep by rep and skill by skill.
- Seats, cohorts, roles
- Shared Arcscaler sandbox per team
- Readiness heatmap & credential status
- Playbook-driven sims & examples
Pricing
Foundations is free. Tracks are one payment. No subscription.
GTM Foundations
Free · certificate included
You get the whole first program. That is 13 modules, the exam, the credential, starter role-plays and the word list. It is free the way HubSpot courses are free. We want "Arc Certified" on every résumé.
Start freeA track program
$999 / once
- All modules, labs and role-play sims
- Your 1:1 AI coach, unlimited
- Daily session (spaced reviews), Lingo track, practice exams
- Lifetime access
A track certification
$199 / exam
- 65-question exam, scaled 100–1000
- Domain-level score report
- Retakes if you need them
- Verifiable credential (Open Badges, LinkedIn), 3-year validity
Foundations free, forever. Associate and Professional tracks are a one-time payment. Want to train a whole team on your own playbook? Ask us about team pricing.
Start today. Finish at your pace.
Get placed, start your first session, and see where you stand — free. Sprint through it or take it slow; the plan adapts.
Start free