Sales certification · IT, cyber and public sector

Every new rep ramps with proof they can sell.

ArcSim is the certification bootcamp for IT, cyber and public-sector sales. Lessons start where you are. Role-plays put you in front of a buyer who pushes back. Labs run in a real sales system. The credential at the end is one your manager can check.

Start free See the credential ladder How it works

Built forNew sales repsIT & cyberPublic sectorSales teams

GTM Foundations is free: course, exam and certificate. No card.

published programs

Foundations, two Associate tracks, one Professional.

1,800+

exam-style items in the bank

Each one linted to NBME item-writing rules.

700+

terms in the Lingo track

The words buyers use, drilled until they stick.

to start, and to certify Foundations

Course, exam and certificate. No card.

Programs · the ladder

One ladder. Foundations, then your track.

Every program publishes its exam guide: domains, weights and task statements. Nobody is surprised on exam day. Move as fast as you like. Credentials stack, and a track renews the one below it.

Foundations

Free · cert included

Arc GTM Foundations

ICP, prospecting, outreach, discovery, CRM hygiene, quotes to invoices to POs, net terms, quotas, LinkedIn research and AI prospecting. The job, explained from zero.

Associate

Track

BDR Associate · Cyber & IT

Security stacks, buyer personas from CISO to SOC, compliance drivers, MSP and VAR channels, technical discovery, and objection handling with a real security buyer.

Associate

Track

BDR Associate · Public Sector

SAM.gov, GSA Schedules, SEWP, recompetes, USAspending, fiscal-year timing, contracting officers, set-asides, and how a government contract differs from a commercial one.

Professional

New

Sales Professional · Account Executive

Full-cycle deals: MEDDPICC, mutual action plans, demos and proof of value, pricing and approvals, negotiation with procurement, forecasting, territory strategy, ethics and AI.

Plus Demonstrated micro-credentials in Cold Call, Discovery, CRM Hygiene, Quote-to-PO, ICP Build and SAM.gov Research. Issued from performance in sims and labs. No exam.

How it works · the daily loop

Built on how people actually learn.

You are quizzed, then quizzed again later. Hard things come back more often. Topics are mixed, not taken one at a time. No points and no confetti. Steady progress you can see.

01
Get placed
New to sales? Start at Module 0. Already sold before? A short quiz gives you credit for what you know.
02
Do Today
Review what is due. Then one new lesson. Then one practice rep. Short or long, at your pace. Miss a day and the plan adjusts.
03
Practice for real
Role-plays and labs turn what you know into what you can show.
04
Certify & maintain
Read the guide. Take practice exams. Pass the final. Then a short refresher each year keeps it current.

Not a course. A bootcamp.

Everything between a new hire and a number.

An engine that adapts to you

A placement diagnostic, spaced reviews (FSRS), difficulty tuned to your ability and mixed practice. Every answer reschedules what comes next.

Role-play against real buyers

Cold opens, discovery, objections and contracting-officer calls. Scored on a rubric, coached on the spot, and built from your team's playbook.

Labs in a live ArcScaler sandbox

Build an ICP list, log a first week in the CRM, take a quote to an invoice and a PO, and turn signals into outreach. Every lab is checked against the real system.

A coach that remembers you

It knows your misconceptions, your confidence and your plan. Warm, specific, never a lecture.

Credentials people can verify

Published exam guides, scaled scores, public verify pages, Open Badges and one-click LinkedIn. Micro-credentials are earned from performance, not attendance.

Support that heals itself

Every ticket is triaged in seconds. Common issues are checked and answered automatically. Real bugs get a drafted fix for a human to review.

Certification · exams

Exams that work like the ones employers already trust.

Hiring managers already know this shape. A study guide up front. A practice exam that matches the real one. A score with a breakdown by topic. The credential expires unless you keep it current.

65 questions from a lint-checked bank: 50 scored, 15 unscored pilot items
Scaled score from 100 to 1000, compensatory across domains, with the cut set by Modified Angoff
A score report by domain, a 14-day retake window and one active attempt at a time
Valid for 3 years. A short annual maintenance module extends it.
A public verify page, Open Badges JSON and one-click LinkedIn

Built for teams

Any ICP. Your playbook, your sims.

Paste in your sales playbook or build one here: your ICP, buyer types, value points, objections and tools. Every role-play, lab and example then uses your words. Managers see who is ready, rep by rep and skill by skill.

Seats, cohorts, roles
A shared ArcScaler sandbox per team
Readiness heatmap and credential status
Sims and examples built from your playbook

Pricing

Foundations is free. Tracks are one payment. No subscription.

GTM Foundations

Free

certificate included

The whole first program: 13 modules, the exam, the credential, starter role-plays and the word list. Free the way HubSpot courses are free. We want "Arc Certified" on every résumé.

Start free

A track program

$999

one payment

All modules, labs and role-play sims
Your 1:1 AI coach, unlimited
Daily session (spaced reviews), Lingo track, practice exams
Lifetime access

Unlock a program

A track certification

$199

per exam

65-question exam, scaled 100–1000
Domain-level score report
Retakes if you need them
Verifiable credential (Open Badges, LinkedIn), 3-year validity

Buy the exam

Foundations is free, for good. Associate and Professional tracks are a one-time payment. Training a whole team on your own playbook? Ask us about team pricing.